Nestled in the stunning landscape of Hokkaido, Japan, Niseko stands as a testament to both the beauty and resilience of nature. With its breathtaking mountains and pristine waters, this region has a rich history that spans centuries, offering a unique glimpse into Japan’s cultural and geographical tapestry. As we embark on this journey through time, we invite you to explore the transformation of Niseko from its humble origins to becoming a world-renowned destination for snow enthusiasts and adventure seekers. This exploration will delve into the heart of Niseko’s past, uncovering the stories of its land, people, and the evolution that has made it a haven for travelers from around the globe.
Niseko’s Origins and Early Inhabitants
Long before Niseko became known for its powdery slopes, it was home to the Ainu, the indigenous people of Japan, who shared a profound connection with the land. The Ainu culture, rich in traditions and respect for nature, has left a lasting imprint on the region. Archaeological findings reveal early settlements that thrived on the natural resources of the area, from the abundant fish in the rivers to the wildlife in the forests. These early inhabitants shaped Niseko’s landscape, cultivating a bond with the earth that is still felt today.
The Dawn of Niseko as a Ski Paradise
The development of the first ski resorts in the mid-20th century, spearheaded by key figures passionate about winter sports, transformed the local economy and began to draw attention from both domestic and international tourists. This pivotal moment in Niseko’s history set the stage for its rise as a ski paradise, offering unparalleled experiences to snow lovers from around the world.
In 1912 Austrian Lieutenant Colonel Theodor von Lerch Edora was invited by the Japanese government to train the Japanese army and local high school teachers in Niigata Prefecture. It was on this visit that he explored Kutchan.
As a keen and skillful skier, Edora was the first man to climb and ski Mt Yotei, becoming recognized as the first skier of Niseko.
This achievement was widely publicized and skiing gained popularity with the Japanese people. The enthusiasm for skiing continued to grow, which triggered the opening of the first ski resorts. Lieutenant Colonel Edora’s statue is proudly exhibited in Kutchan.
On December 17, 1961, the Niseko Kogen Kanko Co Ltd began lift operations at what is now known as Grand Hirafu, getting its name from the nearby train station ‘Hirafu’. Following this monumental occasion, Niseko hosted the All Japan Ski Championship in 1962. By 1965, infrastructure increased throughout the region as the St. Moritz Lift Co. continued to open and operate alpine lifts in Hirafu and Moiwa.
Growth and Global Recognition
Investments in state-of-the-art ski facilities, coupled with the area’s natural allure, propelled Niseko onto the world stage. The region’s commitment to maintaining high-quality slopes and accommodations has made it a preferred destination for travelers seeking the ultimate winter adventure. This period of growth has not only boosted local tourism but has also placed Niseko firmly on the map as a must-visit location for adventure seekers worldwide.
1927 saw Japan enter a team into the Winter Olympics for the first time, which were held in Saint Moritz, Switzerland. During this year, Prince Chichibu (this is where Yukichichibu Onsen gets its name) visited Hokkaido and was greatly astonished by Niseko’s slopes and unmatched snow. The headline, “The St. Moritz of the East”, was reported in the local papers and, as a result, the Niseko was recognized as comparable to the famous Saint Moritz. However, it still wasn’t until some 40 years later that the first ski lifts were constructed in the Niseko region.
With the buzz of skiing gaining momentum in Japan, there was much excitement around the 1972 Winter Olympics, held in Sapporo. After the games, ski resorts were rapidly opened around the country and Niseko, in particular, saw an influx of investment. Both Niseko Kogen Kanko Co Ltd and St. Moritz Lift Co. invested heavily in new lifts, ski lodges, hotels and other facilities. In addition, the Chuo bus Company opened the Annupuri Ski Resort in 1972 and, in 1982, Niseko Higashiyama (now known as Niseko Village) was established.
The 1980s saw state-of-the-art high-speed quad lifts and gondolas built, and the Niseko swelled with new restaurants and lodges. Locals supported the development and welcomed those from outside the town. Hopes for a new way of life in Hirafu quickly turned into reality, as snowboarders were attracted to the topography and powder snow in Hirafu. Hanazono opened its lifts in 1992 and soon skiers and snowboarders could ski the entire mountain with the all-in-one lift pass system.
Just as Niseko was booming, the economic downturn that stagnated Japan in the early 1990s halted Niseko to a stop. Its future seemed ominous. However, it was at this time that 3 Australians, Peter Murphy and Dale and Glenn Goulding discovered Niseko and saw its tremendous potential. They started bringing tour groups to the area and by the early 2000s, development had gained momentum again.
In 2004, Tokyu Land Corp bought out St Moritz Lift Co. and established itself as the sole owner of Grand Hirafu Ski Resort. At the same time, an Australian company, known as Nihon Harmony resort, purchased Hanazono. Today, Hanazono is owned by a Hong-Kong company called Pacific Century Premium Developments.
Cultural Landmarks and Historical Sites
From ancient Ainu settlements to historical onsens, each site offers a window into the past. Visitors are encouraged to explore places like the Niseko Shrine, which has been a place of worship and local gatherings for centuries, and the traditional Ginzan Onsen, offering insights into Japan’s longstanding onsen culture. These landmarks, steeped in history and legend, provide a deeper understanding of the area’s cultural fabric.
Have you ever wondered why the manhole covers on the sidewalks in Hirafu say “St. Moritz Kutchan since 1964” or, why the bridge that leads to Hirafu from Route 5 is called “St. Moritz Bridge”? Here is your answer.
During a visit to Europe in 1964, Seikichi Takahashi (the Kutchan Mayor), met with the Swiss Mayor and petitioned for the two towns to become sister cities. St Mortiz kindly accepted and since then, they have had a mutual exchange of friendship evidenced in the naming of landmarks, such as St Moritz Bridge, as well as cultural school exchanges.
Niseko Today: A Blend of Tradition and Modernity
In contemporary times, Niseko presents a fascinating blend of tradition and modernity. The region’s dedication to preserving its cultural heritage, while embracing innovative approaches to tourism, has set a benchmark for sustainable travel. Community-led initiatives aim to protect the natural environment and promote cultural understanding among visitors.
Travelers to Niseko can immerse themselves in the local way of life, from participating in traditional festivals to engaging in eco-friendly activities. This commitment to sustainability ensures that the beauty and culture of Niseko will continue to be shared with future generations, making it a truly timeless destination.
The Future of Niseko
With a bid to win the 2030 Winter Olympics, Niseko is scaling up its developments. There have already been some remarkable builds in the last few years, such as Hanazono’s Park Hyatt Hotel and new ski center with café and bar, as well as the Mountain Centre Annex at Grand Hirafu, both of which opened for the 2019-20 season. Several large-scale developments are currently underway and getting ready to open their doors.
- The Ritz Carlton Reserve at Niseko Village is due to open for the 2020-21 Season
- New lifts and Gondola at Hanazono are due to be completed in 2021
- Setsu Niseko at Hirafu due to open in December 2021
- Aruku-zaka Street which will include shops, restaurants, bars, and accommodation is due for completion in 2024
- TELLUS Hirafu towers comprising of a public onsen, ski valet, shops, and restaurants are due to open in December 2021
As one of the best ski destinations in the world, and with so many foreign players actively investing in Niseko, the future of this once-unknown winter wonderland is brighter than ever. Despite the global COVID-19 pandemic, Niseko’s tenacity and want for growth will continue to drive the area to an even better future.